Homecoming lives at Illinois!
Oct. 22-23
Begun in 1910 and the longest-running tradition of its kind, Illinois
Homecoming 2010 means a fun weekend of football, friends and revived campus memories. The
University of Illinois Alumni Association is proud to host some of the great
Homecoming events, such as the Friday night Pep Rally, Class
of 1960 Reunion and the rockin' Homecoming
Post-game Party on Saturday. 
UIAA partners with UI Employees Credit Union
The University of Illinois Alumni Association has selected the University of
Illinois Employees Credit Union to offer UI-branded Visa credit cards to its
625,000 alumni members.
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Research on team loyalty yields new insight into “die-hard” fandom
 There’s
a reason why some sports fans are referred to as “die-hards” – even
after they move away, their loyalty to their hometown team endures, according
to research by two University of Illinois professors. Scott Tainsky and Monika
Stodolska, professors of recreation and tourism, say new residents of a community
maintain an attachment to their old team or former city as a way of asserting
their identity after they move. The study, published in Social Science Quarterly,
looks at the stability of fan identification among individuals who relocate,
and whether that identification represents an actual bond between fan, team or
city. The researchers found that new population inflow was not associated with
an increase in television ratings for NFL broadcasts in the new city.
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