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In the Loop: Corporate Purpose

It is becoming increasingly vital to have an understanding of corporate purpose—a company’s reason for being. Yet, for many companies, this topic remains elusive in its description and implementation.

Join the College of Business at the University of Illinois at the Urbana-Champaign and Shannon Schuyler, chief purpose officer, corporate responsibility leader, and charitable foundation president at PwC, to learn about the impact of corporate purpose within a variety of areas—long-term sustainability, communication, measuring effectiveness, and the influence on stakeholders, society and the environment.

Reconnect with the college and fellow alumni as we explore this important topic.

Lunch and CPE credit provided.