Alumnus writes guide to ‘Meconomics’ for businesses

Award-winning training and marketing consultant Brian E. Gracon, MS ’74 LAS, PHD ’77 LAS, has written a book titled Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers. In it, Gracon demonstrates how businesses can sell at grand scales without multimillion-dollar marketing budgets.

The author has 19 years of experience of designing, developing and presenting custom training seminars, workshops, key notes and marketing consulting.