Let University of Illinois alumni and friends know about your product, service, event or organization by advertising in Illinois Alumni magazine.

Illinois Alumni captures the spirit of our illustrious Alma Mater, the University of Illinois Urbana Champaign. Packed with inspiring stories, insightful interviews and nostalgic reflections, it’s a treasure trove of memories and a testament to the enduring bond of the Illinois family. It is printed quarterly and sent to Alumni Association members and available online at www.illinoisalumnimagazine.org.

Fast Facts

Circulation
Frequency: Quarterly
Average Circulation: 55,059
Rate Base: 45,000

Audience
Total audienceship per issue: 96,353
Readers per copy: 1.75
Average reading time per issue: 41 minutes
Source: Mediamark Research Intelligence (MRI) of Big Ten Alumni Magazines

Demographics
Median age: 55
Married/partnered: 80%
Graduated college: 100%
Median household income: $205,667
Market Value of Primary Residence: $421,000
Source: Mediamark Research Intelligence (MRI) of Big Ten Alumni Magazines; HHI adjusted for inflation 

General Rates

Rate Base: 45,000

	Frequency
Ad Size	1	2	4
Spread	$7,500	$6,750	$6,075
Full	$4,000	$3,540	$3,150
3/4 page vertical	$3,150	$2,830	$2,520
1/2 page vertical or horizontal	$2,850	$2,330	$2,270
1/4 page vertical	$1,900	$1,700	$1,510

Back Cover: $5,500*
Inside Front: $4,700*
Inside Back: $4,700*
*Cover rates are not discountable but count for frequency discounts.
Frequency discounts are earned on a 12-month basis.
Discounted rates available for University-related units and UIAA business partners.

Advertising Closing and Mailing Dates

ISSUE	CLOSING DATES	MATERIALS DUE	ESTIMATED MAIL DATE
Spring 2025	1/3/25	1/20/25	3/7/25
Summer 2025	4/7/25	4/17/25	6/6/25
Fall 2025	7/14/25	7/21/25	9/5/25
Winter 2025	10/13/25	10/20/25	12/19/25